Top 4 Social Media Apps and how they are changing the business world
- sherryllara86
- Nov 28, 2018
- 3 min read
Social Media Definition
As defined in Merriam-Webster, social media are forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).
It is the lovechild of the world wide web offering multiple possibilities to the consumers. Moreover, it feeds our needs, as humans are social creatures. It allows us to interact, meet new people and share our similarities and differences. It crosses boundaries; rich or poor, well-developed countries to striving ones and builds relationships along the way.
Let’s look into the 4 big players in the internet these days and how business owner can utilize it to promote their products and services
In 2004, it was launched but not until after 2 years when it added support to students that all that claimed to be at least 13 years old can register to it. It simple began exclusively for Harvard students as a school directory featuring their photos and basic information. Now, it has evolved into a giant player in the digital world. According to statista.com, as of the third quarter of 2018, Facebook had 2.27 billion monthly active users. Active users are those which have logged in to Facebook during the last 30 days.
Facebook features allows companies to create their pages where they can broadcast the services they offer. Furthermore, they can boost their advertisement so that it frequently pops out in the newsfeed. Even small time, entrepreneur can use this social networking app to post for sale items, it may be newly bought ones or pre-owned merchandise that they want to dispose.
It is an American online news and social networking site that started in 2006 that now has an average of 326 million active users according to statista.com. It permitted users to interact, send photos and videos using the 240 characters allowable. These were called “tweets”. Those who have accounts or the users can connect with their favorite celebrities, politicians, businessmen and other high profile personalities which was unthinkable before twitter. Moreover, because its user-friendly, both freelancers and business owners can lay down their services to the public easily.
It is a photo and video sharing app that allowed users to use filters and then later share it to their pre-approved followers. It has rapidly rose to popularity from its beginning in 2010. It was exclusively on iOS but later can be downloaded in Android too. In a matter of 2 months from its launched, it has earned 1 million registered users and, in a year, 10 million. It helps if companies have an eye-catching image and a quirky slogan so that users will double tap the photo and then later follow the business or the brand. There has been an influx of sponsored ads appearing in this social app proving its popularity.
YouTube
2005 was the birth of YouTube, created by 3 former PayPal employees. A year later, it was bought by Google for US $1.65 billion. It allowed users to create and share media/ videos. Moreover, users can like, share, rate and subscriber to accounts that regularly upload videos. There are various available contents from television clips, movie clips and news agencies like BBC, Al Jazeera are sharing their news and documentaries via this social app. Being a video blogger is becoming a trend among the younger population because of its following in the internet. These people, most are not celebrities, are giving their opinions over a certain product. Now with YouTube’s vast audience, a lot of businesses are rooting for these vloggers to showcase their merchandise in the hopes of increasing their sales.
Social Media and Business owners
Mostly everyone if not all, own an account to at least one of the platforms mentioned above. Its fame has greatly impacted and shaped our society today. Businesses no matter how small or big, if it wants to reach its market, social media is the way to go. It is convenient, cost-effective and somewhat easy depending on how techy savvy one is.
Days are gone where business owners use newspapers, television and radio to post their ads and taking control on the message they send. If a business would like to reach its market, one would have to use any of the above-mentioned social networking sites to advertise their products. It’s reachability to the masses is unparalleled because everyone is hooked in their smartphones.
It looks as though it is here to stay. Asia accounts for almost half of the world’s population of internet users at 49 percent followed by Europe at 16.8 percent. This is the statistics as of June 2018 according to internetworldstats.com. Evidently, there is an endless possibility available in social media.
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